Wants to Learn:
If you are an agent or broker of any kind of insurance company, this could be the best important information youll ever read.
I personally have succeeded using these very tips and techniques in my businesses.
I have been named
business of the year by multiple organizations,
ranked No. 1 in a printing franchise and am now co-author of a book in the highest selling marketing series ever, Guerrilla Marketing in 30 Days.
You can achieve
the same thing with your insurance business, while
making a profit.
Kick it Up A Notch Marketing -
25 High Impact Marketing Strategies
For Insurance Agents
Specifically for Insurance Agents
During these uncertain economic times, employee benefits become an easy target for cutbacks. With premiums for employer-sponsored health insurance increasing another 13 to 18 percent this year, eliminating these benefits appears to be a logical way to reduce spending. Employers will research their options in this global market.
Property and Causualty Agents; Pricing insurance risks have declined since 2001, in many cases you can offer clients a better value in this huge market.
Are you getting your share?
Do I really have to market my business?
Im really focused on operating my insurance business and making sure everyone is doing their job, the presses are running, our service is delivered the way it should be to our customers, and were meeting customer deadlines. I really dont have time for marketing. Im in the Insurance business, not a marketer. Do I really have to market my insurance business?
When I first got this question I had to re-read it to make sure this agent / broker was really asking if he/she should be marketing their business. I thought that it was obvious that all agents should be marketing all the time but I later found out that this is not as obvious as I thought.
Why then should an insurance agent market and how can an owner be involved in marketing if they are worried about hundreds of other business ownership details?
To state the obvious which I am
finding out isnt the obvious, so pay
attention, agencies and individual agents need
marketing to help them achieve the visibility
they need to get noticed in their marketplace.
This visibility leads to more prospects converted
to more customers converted to more profits.
Don't Skip Over This. Read This.
Be proud to be an agent
earn the respect and the money you deserve!
"I was always proud to be an insurance agent, to sell the product and service itI felt like I was doing something for my client." - MDRT Agent
Insurance agents today are as important as they ever were
and thats where marketing comes in.
Kick It Up A Notch Marketing 25 High Impact Marketing Strategies For Insurance Agents is an electronic e-book, instantly downloadable that covers everything from marketing mindset to PR to advertising to direct sales and much, much more. Al Lautenslager has taken his experience, combined with The Benefit Network's industry insight, along with their marketing expertise and crafted this easy-to-read, instantly actionable, full of information, tips and techniques, e-book.
Marketing builds relationships. It communicates what you want communicated to customers and prospects and the way I show you to do it costs little or no money. You are about to market, while making a profit.
This isnt a bunch of theory. It is not Marketing 101. It is hands on, things you can do the minute you get this, actions you can take to be on your way to higher profits. I will give you all the tools necessary to increase your sales, increase your income regardless of whether you are small independent agent, a fledgling agency, or a solid mid-market contender.
I know whats important to brokers and agents and to business owners. I am one. I have been in business for over 25 years and I am now bringing my marketing expertise to the industry.
use marketing in your business to increase profits you
first have to believe that marketing is important to you.
This is a simple mindset. A marketing mindset. There is a
right way to develop this and a wrong way. Do it right
and your company flourishes over and over, consistently
and automatically. Do it wrong and you spend a lot of
money real fast with no results.
Why is this information different?
I am the only person in the world that owns a printing and mailing company, speaks on guerrilla marketing, writes for the online version of Entrepreneur Magazine, writes the marketing column for Quick Printing Magazine and that has co-authored Guerrilla Marketing in 30 Days. I am a marketing expert. I am a certified Guerrilla Marketing Coach. I have studied with Jay Levinson himself, my co-author and the father of Guerrilla Marketing. I have combined this business acumen with that of The Benefit Network's knowledge of insurance marketing.
You get the benefit of all this experience and information.
You get logical action ideas and things you can implement today.
You get the straight story of what has worked and what hasnt. Ive tried these ideas in my businesses. Ive seen the sales funnel overflow as a result and Ive seen the sales funnel dip down because something didnt work. You get the benefit of my mistakes and my successes.
Now is your chance to get marketing specifically written for the insurance industry.
Keep these words in mind, while making a profit. Not only is the e-book written for you to increase your top line sales, it is written from the perspective of profitability. This marketing is no or low cost and will contribute to both the top line and bottom line success.
Who should buy this?
Any agent or broker who wants to start using marketing in their business to reach a new level of sales and profitability. If this is not you, save your time. If this is not you, save your money. If this is you, you will save time and money both by purchasing this.
I'm so excited about how this program can work for you that you should also refer it to your fellow business owner friends and all the fellow agents in your network.
Dont be left in the dust, be in front of the pack
Who should not Buy this?
If you are set in your ways, have an automatic, consistent set of marketing actions underway in your business that is returning a profit on every dollar spent and if you are satisfied with the level you are currently at. Even if you dont want to improve just a little bit, this isnt for you.
Also if you dont have an open mind and arent open to new ideas please pass by. Some of what I will tell you is very different than what you might have studied in the past or heard from others. This is good stuff! It works. I dont spend any time on theory. My goal is for the rubber to hit the road now!
Finally, marketing ideas, tips, techniques and strategies written specifically for the insurance industry. Al has come to our rescue!
I knew I had to market but didn't know where to start or how to proceed. Al sure has helped me with both of those with Kick It Up A Notch Marketing.
Al Lautenslager's Kick it Up a Notch Marketing is a rope ladder to marketing success. It has an attractive layout that is easy to read and even easier to put into practice, and is designed to help any reader turn into an action-oriented intentional marketer. I'm not an agent, but the advice in this ebook is so good that I have printed it out for ready reference. This is solid advice that can readily be applied to any business. For anyone in the insurance business, this e-book is your guerrilla marketing advantage. The combination of powerful questions, practical action steps, and original referral and networking strategies will give your business an competitive edge that gets sharper with use!
Proven and tested marketing that works. That's all you need to know here.
Taking it to a new level, thinking out of the box,
Ive heard all that before.
when you reach that new level and are getting results
from out of the box thinking you wont mind saying
these phrases over and over as you boast your pride.
Who is this guy talking about Guerrilla Marketing, marketing for insurance agents?
My name is Al Lautenslager. You might know me as the co-author of Guerrilla Marketing in 30 Days or as a marketing expert on the online version of Entrepreneur Magazine. I also am the marketing columnist for Quick Printing Magazine.
Some of you might have heard me speak at a conference or seminar or meeting of some type or some of you might know as a marketing coach and consultant.
Thats who I am. I have been an entrepreneur ever since I sold Christmas Cards door to door as a boy scout; Ever since I introduced flavor shots at my lemonade stand.
I currently own a printing and mailing company, am a marketing consultant and coach, an author, speaker and father of one teen-ager.
Guess which one presents the newest challenges the most often?
Tested in all size businesses and all size Insurance companies.
Easy Step By Step Actions You Can Implement Today
I find many
agents and brokers know they need marketing but
dont know where to start.
Cant cut through the clutter.
Dont quite know how to construct a plan to put one foot in front of the other.
Many are challenged with staying accountable to their marketing.
Kick It Up A Notch Marketing 25 High Impact Strategies for Insurance Agents will show you:
· How to be an effective marketer
· A starting point
· How to cut through all the clutter
Accountability is a great
marketing habit and
you can do it yourself
Think this sounds like a lot of information? Youre right!
wont dare to offer this guarantee
dont know the value of their product and have no
if it works or not.
I do. Therefore Guaranteed!
Ive seen so many people offer ebooks or seminars or tele-seminars or books that are fluff. I guarantee you will be able to use this material immediately. If you cant, send it back and I will return your money. Guaranteed. If youre not happy with the incredible amount of information youll receive, just request your money back and I will return it. No questions asked. Guaranteed.
For the first time ever:
section of this e-book concludes with 3-5
Kick It Up A Notch Strategies to boost your marketing even more!
FREE BONUS SPECIAL REPORT INCLUDED:
THINGS TO DO TO GET BUSINESS NOW
What this isnt:
This is not a silver bullet. It takes two to tango. You have to apply the information. I cant do that for you. I can tell you what to apply and how to apply it but the application is up to you.
I am very accessible and answer my own emails. If, after you purchase, you have a question ask me.
So now what? You know what I'm going to tell you.....
If youre thinking of not ordering, think again. I am giving you my personal guarantee. You will gain much more than what you spend here. How else can I say guaranteed?
I learned from a fellow business owner that there are four kinds of people:
People who wish something happened
People who watch something happen
People who make something happen
People who didnt know something happened.
Which one are you?