|
Marketing Tips For Insurance
Agents
A neglected insurance customer will make a switch to save just $75 on an annual premium. Is there a product that makes a insurance customer stay with you? A secret sauce?
How to stop the turnover. In this “instant” age of email and cell phones, it is easy to overlook the importance of simply showing your insurance customer appreciation.
At the same time, there in lies the opportunity....since it is commonly overlooked, an act of customer appreciation now has far greater impact.
Meridian Media Group, based in Palatine Illinois has developed a way for insurance agents to give a valuable perk to their customers that won’t break the bank. Everyone knows it cost far less to retain an existing customer than acquire a new one. And referrals (which are a direct spin-off of retention) are the Holy Grail for insurance agents.
It’s not rocket science. Here’s a fundamental question: Do you regularly thank your insurance customers in a meaningful way? Something more than not just saying “thanks” as they walk out the door?
Many insurance agents never get around to it...ever. Yet, taking a little effort to send a thoughtful message of appreciation is one of the most powerful things you can do to retain a customer and get referrals.
Then add the WOW factor, and this is where Meridian Media’s effective product comes in (The secret sauce). They’re called PayBackCARDZ™ . . . $15 Restaurant and Movie Ticket cards that cost insurance agents only $6.
Do they work? Thousands of insurance agents can’t be wrong! Meridian has already sold 50,000 cardz in the first 9 months, but the biggest indicator that it’s working... lot’s of RE-ORDERS. Several insurance agents have even ordered multiple times. Simply put, agents will spend hard earned dollars on something that gets results.
Easy, fast service. Meridian knows an agent’s time is valuable and they have made it very easy to order online. There is low 15 card minimum and they generally ship Fedex Ground the same day.
Introductory offer. Meridian is having a special mini drawing just for insurance agents for an HDTV.
Pay Back Cards @ www.paybackcardz.com
Enter Promo Code: IT310 to automatically get in drawing when you order. Deadline for drawing is Midnight Friday, April 16, 2010.
|